Prospectus

NEUTRL is an unfettered technical eCommerce coordinator and project manager serving merchants without conflicts of interest.


NEUTRL manages for merchants their eCommerce service requests, tickets and development projects, sources solutions and people, and builds dynamic ecosystems and workflows so they can work at will with a multitude of partners to achieve success.


Service Request Management

Ticketing and project management

NEUTRL manages eCommerce-related service requests originating from marketing, finance, operations, fulfillment and other functional departments. Day-to-day, one-off tickets or multi-faceted development projects.

Highlights

  • Internal service desk management / ticket assignments
  • Feature development project project planning and management
  • eCommerce application configurations and updates
  • Content management
  • Software version control (Git)
  • Feature development planning and execution
  • Third-party issue escalation (ie. hosting, marketing, shipping)
  • Staff application support and training
  • QA and testing
  • Access control

Consulting & Sourcing

Solutions, services and partners

NEUTRL helps merchants source solutions, services and partners for their needs.

Highlights

  • eCommerce platform sourcing and execution (adoption, replatforming)
  • Curating RFPs / RFQs
  • Platform proof of concept (PoC) projects
  • Third-party functional solution sourcing (marketing, analytics, etc.)
  • Freelance developer sourcing and onboarding
  • Professional service agency sourcing and onboarding

Ecosystem Building

Internal apps, workflows and processes

NEUTRL enables merchants to build their own ecosystems of apps, workflows and processes so they can work freely and productively with partners at will. Professional service agencies, freelance developers, application service providers, workflow enablers and software vendors.

Highlights

  • Internal ticketing development
  • Project management application setups
  • Deployment workflows and setups
  • Documentation and knowledge harvesting
  • Vendor system integrations
  • System monitoring and incident response
  • Application performance monitoring
  • Log management and visibility
  • Compliances and security consulting

Fundamentals

Market, Clientele, Value Props

Target Market

NEUTRL is for ambitious, emerging merchants.

  • Owner-operator eCommerce merchants
  • Startups building from the ground up
  • Emerging, mid-market merchants, $1m-50m
  • Merchants who do NOT fit into SaaS solutions
  • Merchants looking to re-platform from software to SaaS
  • Merchants looking to re-platform from SaaS to software
  • Merchants interested in micro service evolutions

People We Serve

NEUTRL works with:

  • eCommerce Owners / Operators
  • Marketing Directors, Marketing
  • IT Managers
  • Operations and Warehouse Directors, Fulfillment Staff

Value Propositions

NEUTRL brings institutional, flexibility and continuity to eCommerce ops.

  • Maximize outsourcing with institutional control
  • Exact more precise expertise with specialized partners
  • Distribute dependencies and lower risk profiles
  • Maintain business continuity in / out of partner transitions
  • Remove conflicts of interest in decision making

Platform Specializations

NEUTRL works with open source, commercial and SaaS solutions.

  • Magento open source, Adobe Commerce
  • Shopify, BigCommerce SaaS
  • Shopware open source and commercial
  • Micro services

Next: Service Models for arrangements & pricing »

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